I just ran across a random tidbit of information that got me thinking. Proctor and Gamble has a product called FreBreze. People spray this chemical around their house to make it seem as if a fresh breeze had been blowing through (because, of course, we would never want to actually open our windows). This is a product that absolutely no one needs. It\u2019s sold in the classic way \u2013 through massive advertising guided by people with PhDs in psychology. So here is the tidbit: annual sales of FreBreze were greater than $800M last year. Here is some perspective: according the World Bank, there are twenty countries with 2007 GDPs less than this amount. This is what I call inconspicuous consumption \u2013 the little things we spend our money on that we hardly notice – and if we didn\u2019t spend it, we would hardly notice that, too.<\/p>\n","protected":false},"excerpt":{"rendered":"
I just ran across a random tidbit of information that got me thinking. Proctor and Gamble has a product called FreBreze. People spray this chemical around their house to make it seem as if a fresh breeze had been blowing through (because, of course, we would never want to actually open our windows). This is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131"}],"version-history":[{"count":0,"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lithoguru.com\/life\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}